Flowrider - not on a cruise ship?

So I didn't realize that Royal Caribbean shared this whole Flowrider idea! I thought it was something they came up with. We were walking through the mall and a new store was by Nordstrom - called Adrenalina. It looked like another surf/skate store. But as we got closer, we realized this is not just another store. They have a Flowrider! Check this thing out!